Quick quiz: what are the main components of branding a business?
Did I hear “product, name, logo, slogan, brand identity”? Sounds like someone’s been reading an educational marketing blog!
A slogan is a powerful tool to blast your brand’s message out into the stratosphere. From Nike’s “Just do it” to Visa’s “It’s everywhere you want to be”, slogans showcase companies in one elegantly-turned phrase.
Look at it this way
You can leave potential consumers scratching their heads, trying to figure out what you stand for. Or you can simply...tell them. Tell them what’s special, what’s different, what’s fascinating about your brand
Now, you might be thinking
“Well, I don’t really have a message. I just lease cars.” If so, think again. To spark consumer recognition, you need to differentiate yourself from the competition doing (let’s face it) pretty much the same thing you’re doing.
A slogan is an easy way to get there. Splash it underneath your logo, on your business cards, in every ad. Plaster it on promotional items. Parade it around town on your vehicle wrap. Get mileage out of it! Establish a consistent message about that powerful, elusive quality that makes your company stand out.
Effective slogans tend to be:
Short. Up to eight words is ideal.
Memorable. Devices such as alliteration, rhyme, double entendre, and emotional descriptors are often used to make the phrase more “sticky”.
Unique. Like we said. Differentiation!
Upbeat. They infuse positivity into the brand, without sounding trite or fake. “Best service in town!” is meaningless in today’s culture of message bombardment.
If you’re feeling stuck, we can help. HighSky Creative offers slogan writing as part of our range of branding services.
Who are you, really? Exploring brand identity
Inspiration from our Instagram
Follow us @highskycreative.
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