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On Cows and Branding


What is branding?

In the old days, branding was for cowboys.

They’d use a red-hot rod to tattoo the ranch’s mark on their cattle, avoiding mixups and those no-good cattle rustlers.

Nowadays, you don’t have to chase cows with an iron to brand your company. The term has evolved beyond the ranch, becoming a huge buzzword for businesses.

Cowboy chasing profit

Your brand is your identity.

When you describe a person, you might say they have blue eyes and brown hair, that they are interesting, funny, or serious. There’s a picture in your mind. You pull it up whenever you hear about them.

Coca Cola branding: open happiness

It’s the same with branding. It's that abstract style, or voice, we equate with each company.

When we hear Coca Cola we may think: red, white, friendship, refreshing, happiness. Nike evokes the color orange, speed, “just do it!”

We know who these companies are and what they stand for.

For example...

If you had a choice between a pair of Unionbay or Nike sneakers, both at an identical quality and price, which would you choose?

brand box

Now, I know what you’re thinking:

“What’s Unionbay?”

And that’s exactly my point. Nike has what’s called “brand equity”, while Unionbay, a company unfamiliar to most of us, doesn’t.

Next up:

Brand equity? Tell me more, please.

Did you enjoy this marketing tidbit?

Let us know what you think in the comments below!

Upcoming...

Curious about logos? Ad placement? We plan to cover those topics and more. And we love suggestions! So don't be shy, email us at goals@highskycreative.com or leave a comment.

#branding #marketing #advertising #business #brandequity

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