Some jaw-dropping figures
We'll just give it to you straight. Each vehicle on which you place your graphics can potentially be seen by between THIRTY and SEVENTY THOUSAND PEOPLE (30,000-70,000) in a day.
In a DAY.
This is from a study done by The American Trucking Association.
Don't pick up your jaw just yet
Because here come some more crazy numbers.
75% of people said their opinion of a company was influenced by its vehicle.
And a whopping 98% say vehicle graphics give a positive impression of the brand.
If you prefer your statistics in snazzy chart form, here ya go:
So all around, that's some pretty impressive bang for your buck.
Next up: What is CPM?
Chasing Pink Monkey? Catch Plenty Marbles? I give up. Guess we'll have to wait till next time...
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