You know the drill.
Traffic crawling. Kids bickering in the back.
Blood pressure rising, and headache coming on.
"Hey, guys! Look at that cool truck with the giant puppy!"
And suddenly they're all noses-glued-to-the-window, blessedly calm (for the moment, at least...
It actually stands for Cost Per Thousand Impressions, or, in English, the amount you spend for every thousand times someone sees your ad.
Where the M comes in? I have no idea.
In any case, the Outdoor Advertising Association of America (OAAA) has done many (boring) studi...
We'll just give it to you straight. Each vehicle on which you place your graphics can potentially be seen by between THIRTY and SEVENTY THOUSAND PEOPLE (30,000-70,000) in a day.
In a DAY.
In a word (okay, two) this surprising secret weapon is...vehicle wraps.
What's a "vehicle wrap"? Basically, it means graphics custom designed for your vehicle, printed on special adhesive vinyl, and professionally applied.
Why are vehicle wraps such great marketing tool...
Have you ever wished you could have an expert little marketing guide sitting on your shoulder? Sure, there's educational material, but it's all so LONG and COMPLICATED. Who has the time in a day to wade through all that STUFF just to...
December 26, 2017
Print Advertising Trends, Part II
November 7, 2017
Print Advertising Trends, Part I
October 24, 2017
That Perfect Logo
September 26, 2017
Hi! My Name Is Awesome, and I’m Your New Business.
September 5, 2017
How to Name Your Business
August 22, 2017
Branding Pie: the Simple Recipe to Brand Your Business
July 31, 2017
What Is Brand Equity?
July 17, 2017
On Cows and Branding
June 29, 2017
How to STOP. (traffic with your vehicle wrap)
June 26, 2017
December 2017 (1)
November 2017 (1)
October 2017 (1)
September 2017 (2)
August 2017 (1)
July 2017 (2)
June 2017 (5)
May 2017 (2)
2 page spread ads
cost per thousand impressions
HighSky Creative Inc
191 NY-59 Suite# 202
Monsey, NY 10952