Quick quiz: what are the main components of branding a business?
Did I hear “product, name, logo, slogan, brand identity”? Sounds like someone’s been reading an educational marketing blog!
A slogan is a powerful tool to blast your brand’s message out into the stratospher...
Thought about what to name your company? Good. You didn’t, or your company already has a name? Also good. Need some help with the naming part? Great! Speak to us after class.
But either way, hold onto your seat, because we’re zooming right into our next topic....
Naming your business? What a moment! Your story is just beginning. Think of all the places you’ll go! The endless possibilities! So exciting!
Now you have to corral all that potential into JUST. ONE. NAME.
So let’s help you get started.
Mazel tov! It’s a...business! But what should you call it?
We know you’ve been holding your breath for the branding recipe we promised, so we won’t keep you in any suspense any longer.
Last time, we introduced a Fancy Marketing Term: brand equity. Put simply, brand equity is the value of a brand.
Equity, shmequity. Who cares?
You should care! Here, I’ll give you a case in point.
Do you have a headache? Imagine yourself at the pharmacy, studying the pai...
In the old days, branding was for cowboys.
They’d use a red-hot rod to tattoo the ranch’s mark on their cattle, avoiding mixups and those no-good cattle rustlers.
Nowadays, you don’t have to chase cows with an iron to brand your company. The term has evolved beyond the...
Here are some tips from the experts to make your vehicle wrap go BOOM
(But not the vehicle itself. That shouldn't go BOOM. That would be bad.)
1. Branding is #1
Want a smashing vehicle wrap? You need smashing company branding.
It’s the focal point of your wrap. You want p...
December 26, 2017
Print Advertising Trends, Part II
November 7, 2017
Print Advertising Trends, Part I
October 24, 2017
That Perfect Logo
September 26, 2017
Hi! My Name Is Awesome, and I’m Your New Business.
September 5, 2017
How to Name Your Business
August 22, 2017
Branding Pie: the Simple Recipe to Brand Your Business
July 31, 2017
What Is Brand Equity?
July 17, 2017
On Cows and Branding
June 29, 2017
How to STOP. (traffic with your vehicle wrap)
June 26, 2017
December 2017 (1)
November 2017 (1)
October 2017 (1)
September 2017 (2)
August 2017 (1)
July 2017 (2)
June 2017 (5)
May 2017 (2)
2 page spread ads
cost per thousand impressions
HighSky Creative Inc
191 NY-59 Suite# 202
Monsey, NY 10952